Samsung Romania plans were to build a closer relation with their clients or potential clients using a mobile app. The app has been based on 3 main pillars: content, entertainment and usefulness. For the content we had every day an advice of how to make your life better by using the technology. A memory game and a puzzle filled the part of entertainment. In the app the user could select what type of offers were interested to receive from Samsung via push notifications, a list of updated offers displayed upon user location where available and details in how to get in touch with Samsung for specific support were also available. The app has received the best practice Award at Samsung Marketing Awards.